Friday, June 24, 2011

Who is Consumer 2.0?

In a simple way, the consumer 2.0 is an evolved consumer. Think for a moment that 30 years ago, when the personal computers were barely known (¿do you remember the Epson QX-10?) our own attitude as consumers was different: we used the resources that were available at that moment, little more could we do.

As the technology started to invade our lives, then we began to buy on a way different. If you had a mobile phone, maybe you would call a friend just when you were at the store to ask him his opinion about a product that you were about to buy; when it became possible to buy articles over the Internet, a lot better, because it saved you the trip to the store and, not only that, but also the possibility to arrive at the store just to find that, exactly in that location, they did not have stock of the product you wanted to buy.  It was also about comfort!

On the same way, consumer 2.0 is simply taking advantage of all the tools (and are many) that are handy and available, and many of them for free, to make its purchasing decisions. Years ago the Web 1.0 only allowed us to act as receivers. With its evolution into Web 2.0 it now allows us all to do many other things, way too many.

Today forums exist, chats, discussion groups, price comparisons, scorings, ranking, social networks, professional communities, wikis, even business web pages are a lot more interactive and they offer a lot of additional information to buyers!

Do you see how different is?  A long way ago, on the years 1,400, Christopher Columbus and its friends thought that the Earth was flat because they could not see beyond the horizon. Today, and thanks to the technology, we know that the Earth is barely a small point in the infinite space.

Since Adam and Eva ate of the prohibited fruit , the man has had the need to know, to go beyond the status quo, to investigate, to ask himself the why things are the way they are, to investigate. His need of information, learning has always been there. The unique thing he did not have were the necessary tools.

The consumer 2.0 comes from there, hundreds of thousands of years later, with the same needs and with a lot more tools.  And surely, in a few years, maybe not that many, we would see a new update, much more advanced!

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